Bring Out The Book

From The New York Times:

Though not all blogs may aspire to literary permanence, they can achieve it through the new Book-Smart software from Blurb, a publish-your-own-book service. The software, which is expected to be available free later this month at, features a “Slurper” tool that automatically downloads and reformats the contents of a Web log into a book that bloggers and their admirers can purchase online.

I love the idea, but negotiating the print rights to images and content lifted from news sources around the globe seems like a Herculean task. On the other hand, if all blog content is totally original, or paid for by a sponsoring brand, then the book idea truly has legs.
It should be noted, the software package helps individuals put a book together. One needn’t have a blog, nor any web presence whatsoever to take advantage of the product.
Art directors, copywriters, photographers and models might do well to make their portfolios using this technology.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.