Bring Out The Book

From The New York Times:

Though not all blogs may aspire to literary permanence, they can achieve it through the new Book-Smart software from Blurb, a publish-your-own-book service. The software, which is expected to be available free later this month at, features a “Slurper” tool that automatically downloads and reformats the contents of a Web log into a book that bloggers and their admirers can purchase online.

I love the idea, but negotiating the print rights to images and content lifted from news sources around the globe seems like a Herculean task. On the other hand, if all blog content is totally original, or paid for by a sponsoring brand, then the book idea truly has legs.
It should be noted, the software package helps individuals put a book together. One needn’t have a blog, nor any web presence whatsoever to take advantage of the product.
Art directors, copywriters, photographers and models might do well to make their portfolios using this technology.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.