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Brands Growing Desire To Serve, A Huge Boon for Experiential Marketing

Hey, it’s 4:23 PST and I haven’t talked about branded utility today. Time to fix that…

The agency behind this McDonald’s service idea is Cossette in Vancouver, BC, where they practice something called “Convergent Communications.”
Hey, as long as it creates positive brand impressions, I’m for it.
[via Metal Potential and The Denver Egotist]

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.