Branded Co-Creation Circa 1973

In my experience, blogging doesn’t pay well, but it does have its perks. One of the perks is people like to send you stuff. Sometimes very cool stuff, as was the case when The Escape Pod sent me a commemorative plate. Today, the UPS man rang and at the door I found a poster tube with three awesome wall-sized Wacky Packs inside.
The gift comes from serial entrepreneur, John Doffing, who’s working with LTL PRINTS, the premium wall graphics company. Doffing also founded START MOBILE, which brings art to your phone and START SOMA, an upstart art gallery in San Francisco.
LTL PRINTS’ exclusive collection of 437 Wacky Packages Wall Graphics feature original designs from the Topps Company dating back to 1967. The prints come in a range of sizes (from laptop-sized up to seven feet tall!), are self-adhesive and will stick to almost anything, and can be removed and re-hung 100 times without leaving a mark or damaging surfaces. They range in price from $14.95 to over $100, depending on the size.
“As kids growing up in the 1970s, my friends and I were absolutely obsessed with Wacky Packs, and for many of us, it was our first exposure to a wonderfully subversive world of underground art,” says Doffing.
Gregory Grant, one of the world’s premier collectors of Wacky Packages, and the founder of “And I am absolutely and completely blown away by these Wacky Packages premium wall graphics. Even blown up to giant wall-size, they literally look like they are painted on my walls and I can’t wait to stick them everywhere – just like in 1973!”
I was a collector as a kid. I collected fossils, stamps, coins, beer cans, baseball cards, and Wacky Packs. So I’m with Grant, it’s great to see these pieces big on the wall in some kind of DIY art installation. They also strike me as being particularly well suited to agency offices (as long as your client isn’t the one being lampooned).



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.