Brand Loyalty Increasingly Questioned In Redmond

Schools have been banning text messaging devices and camera phones in an effort to curb cheating among students. Could digital music players be next? If you work for Microsoft and routinely sport an iPod on the Redmond, WA corporate campus, such a ban may not be far off.
According to Wired 80% of the Softies own a portable music player. And Apple’s iPod is by far the most popular choice. So popular is the iPod, Microsoft executives are increasingly sending out memos frowning on its use.
Microsoft’s software is used by dozens of competing music players from manufacturers like Creative Technology, Rio and Sony. And its Windows Media Audio, or WMA, format is supported by several online music stores, including Napster, Musicmatch and Wal-Mart, but not iTunes.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.