Brand Evangelist Gets Scooped Up By Brand He Loves

According to ZD Net, Yahoo has acquired social events calendar site Upcoming.org in an effort to expand its local-content offerings.
Upcoming.org, now operating as a Yahoo company, lets people manage their social calendars, share information about upcoming events like local concerts and festivals, and post events calendars to their own Web sites. People can also comment on events others have attended and can include a continuously updated listing of Upcoming.org events on their own Web sites.
Andy Baio, founder of Upcoming.org says, “I’m unbelievably proud to announce that Upcoming.org is now a member of the Yahoo! family. I’ve always had a warm and fuzzy feeling about Yahoo. It’s been my browser homepage since forever, and I still have akebono.stanford.edu/yahoo/ stuck in muscle memory. Recently, the nostalgia has been replaced by admiration as I’ve watched them making smart decisions, acquiring great companies (Flickr, anyone?), and hiring all of my friends. The end result is that they’re doing some of the most interesting work online.”