Brand Evangelists Deploy Wiki

Podcatsing and blogs are getting all the love right now, but let’s nto overlook Wiki as a premium vehicle for discussing brands.
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nanoSpot, a new Wiki creating community around Apple’s new iPod nano is a classic example of a customer generated media exchange. And while customer generated is the ideal, there’s no reason a brand could not create, promote and learn from this type of web space.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.