Blogvertising On The Rise

Steve Rubel suggests that marketers may begin chasing the long tail and begin placing ads on more and more blogs, given that inventory at the big portals is presently booked out months in advance.
I agree that it’s a logical step, but it seems to me brands and their media buying partners will need help navigating the bloatosphere. Hence, for those actively creating the blogvertising business model, media buying could become a larger slice of the income pie than creative development.
Certainly, blog networks are well positioned to capitalize. But there are plenty of places to advertise outside these networks, as well.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.