Ad Age ponders the wisdom of advertising on consumer-controlled spaces.
Blogs require caution, but are much more predictable than chat rooms. “The blogs we would encourage people to advertise on have a small number of authors, one, two or three tops. In chat rooms, anyone can post,” said Scott Rafer, CEO of Feedster, a blog and RSS search engine and ad network, who is building technology to monitor and filter blogs. The other major difference is that because the postings are predictable, the content can be monitored and controlled by automation or by human beings. If something objectionable is posted, an ad can be pulled within minutes, he added.
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