“Blogospheric DNA” Is Healthy For The Brand

Hugh on why he does what he does:

I market Stormhoek to the Blogosphere not because I think it’ll drive up the sales curve, but more because I think coming in contact with “Blogospheric DNA” is healthy for the brand. In return for letting me bore the Blogosphere to death with all my Stormhoek crap, I share my insights I learn along the way with them. I think it’s a fair trade. And if they don’t think so, they can go read someone else’s blog.

Healthy in what way, Hugh does not say. I know from experience that most clients are concerned with sales, even if their agency helpers are not.