The team of trend spotters at Trendwatching have coined another new term, something they’re more than slightly adept at doing. This month’s term is “Infolust.”
Experienced consumers are lusting after detailed infromation on where to get the best of the best, the cheapest of the cheapest, the first of the first, the healthiest of the healthiest, the coolest of the coolest, or on how to becomes the smartest of the smartest. Instant information gratification is upon us.
So forget information overload: this desire for relevant information is insatiable, and will soon move from the online world to the ‘real’ world to achieve true ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and-know, smell-and-know, touch-and-know and snap-and-know world.