Mississippi State professor Kate Bingaman takes a close look at her own consumption, placing herself in the middle of her criticism and her art. According to The New York Times Magazine, she does not see her work so much as a negative reaction to consumer culture as an attempt to cope with it on its own terms. As an active participant in her own cycle of obsessive consumption, it seems to me, Bingaman is the Mississippi John Hurt of credit card debt. She can’t truly understand it–and share her findings–until she’s lived it.
AdPulp first looked at Bingaman’s work in May 2005 (beating NYT to the story by a mere 18 months).
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.