Big Money In Sales

Fortune reports that the job du jour is online ad sales rep. In fact, the field is so hot, journalist Jessi Hempel was offered a “mid-six-figure” salary by a CEO to defect while reporting the story.

Hiring a sales director “is the single biggest challenge that we have faced,” says Dina Kaplan, co-founder of, a video-sharing site. Kaplan says she spends as much as six hours a day searching for the right person. She’s close to a hire – “We’re trying to steal someone from a TV network,” she says – and may offer twice her own salary.
Kaplan still might have trouble. Head-hunters say media companies are paying big bucks to hold on to their salespeople. Salaries plus commission at those firms can stretch beyond $400,000, according to Todd Zangrillo of technology executive search firm Barlow Group.
And counteroffers are a given. Zangrillo tells of a candidate at a big TV network making more than $500,000: “He basically said, ‘Don’t approach me unless you have an offer north of $600,000.'”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.