Big Media Wants One Of Those You Tube Things

Wall Street Journal is reporting that four major media companies–News Corp.’s Fox, Viacom Inc., CBS Corp. and General Electric Co.’s NBC Universal–might join to create a video web site able to compete with Google Inc.’s YouTube.
Nate Anderson wonders if the Big Guys can properly design such a site.

In their own attempts at creating Internet delivery services for their TV shows, the networks have often done a nice job—if you like slick, Flash-using, plugin-downloading sites with tons of splashy graphics. Splashy graphics are great, but users want the sites they frequent to be functional first. Could a consortium of TV networks really bring themselves to design a quick-loading, low-graphics, fast-streaming, light-on-the-ads site that looks like Google or YouTube? It’s tough for marketers to allow, since it can make the brand look less stylish, but some clean and simple design will be needed for such a site to get off the ground.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.