After I mentioned the StrawberryFrog ad that ran in Fortune magazine, I got a nice note from Peter Levitan of Ralston360 in Bend, Oregon.
Peter mentioned that his agency too believes in promoting itself through ads, and he passed along a few examples that have run in Oregon markets. These ads use traditional print advertising to highlight the agency’s non-traditional thinking. Click on them for a larger view.
He also promotes the agency and their thinking through regular email marketing.
I applaud efforts like these, and I know good agency self-promotion takes a fair amount of time and money. I still believe not enough agencies are doing this. Because if we can’t promote our own brands, how can we persuade a client that we can promote theirs?
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Great idea, but exactly like a series of award-winning ads from a Toronto agency (I think Vickers & Benson) that was done back in the 90s.
Guess back-issues of CA can be found in Bend’s used bookstores!