Here’s a testament to the power of packaging. UPS is now offering customers specially designed boxes that resemble suitcases as a way to convince travelers to ship their boxes, and avoid airlines’ luggage fees.
UPS spokeswoman Susan Rosenberg said that airlines can usually deliver luggage faster than UPS but said luggage shipped by UPS can cost $30 to $80 less per package, depending on the route and the weight of the box.
Rosenberg noted another advantage to the UPS luggage box: A tracking number lets passengers know its exact location.
That’s something airlines don’t offer.
[via Los Angeles Times]
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