Always-on, Seth Godin, pontificates on the nature of what makes a blog work.
Seth says blogs work when they are based on:
-Candor
-Urgency
-Timeliness
-Pithiness and
-Controversy
He further advises, “If you can’t be at least four of the five things listed above, please don’t bother. People have a choice (4.5 million choices, in fact) and nobody is going to read your blog, link to your blog or quote your blog unless there’s something in it for them.”
