Bashing Bandwagon Blogs

Always-on, Seth Godin, pontificates on the nature of what makes a blog work.
Seth says blogs work when they are based on:
-Candor
-Urgency
-Timeliness
-Pithiness and
-Controversy
He further advises, “If you can’t be at least four of the five things listed above, please don’t bother. People have a choice (4.5 million choices, in fact) and nobody is going to read your blog, link to your blog or quote your blog unless there’s something in it for them.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.