According to The Denver Post, the town of Crested Butte, CO has come up with a creative way to support local merchants--they issued their own money, a.k.a. scrip. Consumers purchase Butte Bucks at a 20 percent discount at the Crested Butte Visitor's Center, up to 100 a day for $80, until the supply runs out. Participating merchants pay $30 to market the program and agree to accept Bucks as they would dollars. The …
Thanks To Some People From Miami, Boulder’s Creative Rep Continues To Develop At Rapid Pace
For the past 20 or so years, advertising finishing schools like Portfolio Center, Miami Ad School and Creative Circus have served as a primary route to a better portfolio and job offer at a top firm. Then came VCU and its Masters program, offering something the others do not, namely a Masters degree from an accredited university. University of Texas and University of Colorado have also been educating future ad peeps …
Dude, You’ve Been Punked by The Captain
Diageo's Captain Morgan Rum is an entry level spirit, an easy switch from beer. Thus, the brand's marketing is aimed squarely at 21-24 year old drinkers. What do people in this demo want? According to the brand and its interactive partner, MRM Worldwide, they want pranks. And since everyone's all about their mobile handset these days, why not deliver said pranks on that platform? So next time, you're feeling ornery, …
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Nothing Hits Like A Shot of Three-O
Three Olives Vodka is launching its first-ever television campaign on Monday. The spots will air on top cable channels including BRAVO and E!, and will be supplemented by major online buys like TMZ and Perez Hilton. Agency: Agent 16/New York …
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Advertising And Editorial To Live Happily Ever After
Until now, I've never heard of Tyler Brûlé and his magazine, Monocle. I know, I know, I need to get out more. Interestingly, tough-nosed David Carr of The New York Times has heard of him and he makes the man and his $10-an-issue-magazine sound grand. Of course, I'm a big fan of finding sponsors for worthy content. In the September issue there is a large insert on Singapore, with a survey paid for by its government …
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Evolution Doesn’t Favor the Weak Or the Intransigent
Ad industry bloat--as represented by $499.1 billion in global ad spending for 2008--is over and the industry is changed forever. At least that's the word from Sir Martin. According to The Wall Street Journal: The advertising industry "can return to what it was, but it's not going to be the same," WPP Chief Executive Martin Sorrell said in an interview following the company's first-half results. "It's not going to be …
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Bear Grylls, You Have No Competition
Teva has launched a Web series called The Naturist, which features Gavin McInnes of Vice Magazine fame. He is an expert at what not to do while "surviving" outdoors. Fortunately, he has one thing going for him, he's wearing the new Teva Riva. So when everything goes wrong--and it will--Gavin's feet will still be comfortable and protected. …
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