Audi Drives To Transmedia Land

Audi, in association with FX Networks, announces the launch of “Untitled Jersey City Project,” a 16-minute short-form original drama featuring the all-new 2012 Audi A6.

The first two episodes will premiere on Sunday, Sept. 25, during FX’s Sunday primetime movies.

Each of the eight installments of “Untitled Jersey City Project,” produced by Audi’s Studio Progress Films to appear as fragments of a television series or film, supplies a piece of a puzzle involving men working for an architectural firm who are hiding a dark secret.

The television experience is extended online, where visitors can explore the interactive world of Jersey City and find clues to piece together the mysteries.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.