Ask Piercing Questions And You Might Profit

Jim Collins, author, teacher, athlete and leading member of the Boulderati is profiled in today’s Sunday Business section. It’s a flattering piece for the most part.
This little passage certainly got my attention:

Companies also ask him to consult. But he mostly declines, agreeing only if the company intrigues him and if its executives come to Boulder to meet him. Over two half-day sessions, for $60,000, he will ask pointed questions and provide very few answers.
“I am completely Socratic,” he said, “and I challenge and push; they come up with their own answers. I couldn’t come up with people’s answers.”

I’m not Jim Collins. I don’t climb; I don’t run a stop watch on my day-to-day activities and enter the data into spreadsheets; I don’t have teams of researchers help me get to the truth; and so on. However, I am perfectly willing (and some might even say able) to lovingly grill any marketing exec., brand manager or agency owner interested in meeting with me in Portland. As a bonus, I’d even be willing to point to an answer or two.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.