AOL Puts “The User” In Driver’s Seat

AOL has been busy remaking its brand through a series of new product launches and innovations. Today, the media company announced it will let consumers opt out of behaviorally targeted advertising.
“We want to make the opt-out process as simple and transparent as possible,” said Jules Polonetsky, Chief Privacy Officer, AOL. “We urge the industry to join us in ensuring that users who take steps to minimize the data they provide have their choices maintained.”
AOL’s display ad network is the largest in the world, with a combined reach of more than 91% of online consumers in the U.S. across more than 7,000 websites.
[via Business Wire]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.