Anti-Social Is A Non-Persuasive Position

MGH in Baltimore has an active social media presence and the agency is now using this fact against its local competition.
This full page ad ran in the Baltimore Sun on Monday:

Normally, I’d say number of followers is not the right metric, but for this self-promo ad it is. The numbers indicate a passion for, and experience in, social media marketing.
And this bit of copy from the ad seals the deal, “The research bears it out: Facebook fans are 51% more likely to make a purchase from that company, and 60% are more likely to recommend it.”