Another Spin For CBS Records

According to Los Angeles Times, the legendary label that once featured A-list recording artists like Frank Sinatra, Bob Dylan, Tony Bennett, Miles Davis, Billy Joel and Bruce Springsteen is rising from the ashes.

CBS Corp. plans to revive CBS Records — a vestige of the glory days of the now-troubled music industry — with an eye toward the Internet age.
In contrast to the lavish excesses of the music business of the 1970s and 1980s, the new incarnation of CBS Records, to be unveiled today, will start out small. CBS plans to sign a handful of songwriters.
CBS has signed its first three artists: P.J. Olsson, a recent Grammy Award nominee who previously was signed by Columbia Records; new artist Will Dailey; and independent rock band Señor Happy.
“I jumped at the chance” of being signed by CBS, Olsson said in an interview. “I like the fact that they are not starting the largest record label around, but a cool label that could market artists in a different way.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.