John Bell, Vice President and Creative Director at Ogilvy PR, invited me to take part in Morph, a new group blog sponsored by The Media Center, a provocative, future-oriented, nonprofit think tank. Part of the American Press Institute, The Media Center agitates for dialog and action towards the creation of a better-informed society.
In my initial post, I talk about trust, honesty and authenticity being on the rise.
For years, we’ve concerned ourselves with the brand’s image. We’ve been obsessed by the face, when it’s the heart that matters most. Today’s personal-media environment forces us to be also concerned with the brand’s true identity and “real voice,” the one its customer-facing employees use every day.
The blog is organized in four parts—We Influence, We Lead, We Imagine and We Live. I post to the We Influence section, along with Steve Rubel, Russell Davies, Ilya Vedrashko, Hans Kullin, Birdie Jaworski, Kelly Mooney, Chris Perry, Jeremy Wagstaff, Alison Byrne Fields, Paul Rand and David Vinjamuri.
There are several other interesting writers contributing to the other sections of the Media Center blog.
API is also behind BusinessJournalism.org, LearningNewsroom.org and NewspaperNext.org.
Supported by media companies like Reuters and Associated Press–API is a place for sharing of ideas, of experiences, of the most successful strategies and operating techniques from the best news companies in the world. At the heart of this process are hundreds of women and men – an experienced, talented collection of media professionals, management consultants, executives and academics. They volunteer their time and talents for the benefit of those dedicated to this business of news.