Another Costly Battle For Hearts And Minds

Wisconsin’s budget battle has sparked a burgeoning ad war, with roughly $1.9 million spent on broadcast TV as of Monday, according to Milwaukee Journal Sentinel.

The article points out the the numbers are actually significantly higher than $2 million because ads on cable channels are not factored above and the pace of media placements since Monday has escalated.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.