An Agency In Five Days: JWT Pops Up At SXSWi Next Month

Big agency services for startups, at retail, for five days only. WALTER looks to be another great idea from JWT.

Call Us Walter

Next month in Austin, technology startups in town for SXSW Interactive will have the chance to meet with JWT’s “collective of industrious outsiders who embrace uncertainty and invent within chaos.” I take it they’ll leave their suits back home in New York and Atlanta, because this sounds like a roll your sleeves up event.

Startups can submit their elevator pitches on now. If The WALTERS like what they hear, they’ll create a “customized, strategic marketing plan for your startup during SXSWi.”

I like this idea on so many levels. It’s great PR for JWT, but more than that, it allows the big agency people to grapple with a different set of problems, while lending the startups access to expertise that would be otherwise unaffordable (assuming there’s no VC money on the table).



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.