American Knows Why You Fly To Mavs Games

How do you reward brand loyalty? If you own the Dallas Mavericks, you give your 20,000-plus season ticket holders a free flight on American Airlines.
According to USA TODAY, Mavs’ owner, Mark Cuban announced the perk during “Fan Appreciation Night.”
“We wanted to do something outrageous for our fans,” Cuban said.
The promotion could cost more than $3 million, assuming a $150 average ticket price and 20,000 tickets used.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.