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American Knows Why You Fly To Mavs Games

April 21, 2006 By David Burn

How do you reward brand loyalty? If you own the Dallas Mavericks, you give your 20,000-plus season ticket holders a free flight on American Airlines.
According to USA TODAY, Mavs’ owner, Mark Cuban announced the perk during “Fan Appreciation Night.”
“We wanted to do something outrageous for our fans,” Cuban said.
The promotion could cost more than $3 million, assuming a $150 average ticket price and 20,000 tickets used.

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Filed Under: Promotions

About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.

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The Chronicle of Bright Ideas. Launched by David Burn and Shawn Hartley in 2004. Read, shared, and debated by a rogue group of ad pros ever since.

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