Amazon’s Cloud Is Raining Tunes

How smart is If their latest move to improve its music store is any indication, they’re smarter than all their competition.

Amazon Cloud Player

According to Time, Amazon’s new “Auto-Rip” gives customers a free online version of any album they buy — or have bought on Amazon in the last 15 years.

I just logged in to my Amazon Cloud account and was pleased to find that Amazon had updated my library with purchases made in the past. This is what we might call, “Making Things Right.” And because it was totally unexpected, Amazon wins huge points for surprising and delighting its music loving customers.

This seems like such an obvious move, but most great ideas do once they’re unveiled.

Time suggests the move by Amazon is “smart because Amazon has figured out how to satisfy consumers’ desire to own the content they bought in physical and digital form.”

Previously on AdPulp: Modern Digital Life Can Be #SoIrritating



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.