All Hands On The Technology

According to The New York Times, Kirshenbaum Bond Senecal & Partners and Popular Science are teamed up in an experiment meant to educate the agency and its clients on advances in communications technology.

The Test Kitchen is housed in a 350-square-foot former conference room in the offices of the Media Kitchen and Kirshenbaum Bond Senecal at 160 Varick Street in Lower Manhattan.
The exhibit has been designed to resemble a comfortable living room, albeit one crammed with gadgetry and dominated by a 46-inch 3-D LED-LCD HDTV set. In other words, not unlike the living room of a 20-something or 30-something urbanite who is an early adopter of leading-edge technology.

GMR in New Berlin, WI is also educating staff, clients and reporters on technology. The agency hosted its first “Technology Petting Zoo” last week.
According to Milwaukee Business Journal, the world’s first flexible LED screen made by NanoLumens Inc., was on display.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.