Agency Automatons Can Be Replaced By A Machine

Novelist Daniel Akst writing in The New York Times ponders the future of novel writing, given emerging prose-generating technology like Brutus.1–a program developed by Selmer Bringsjord, a computer scientist at Rensselaer Polytechnic Institute, and David A. Ferrucci, a researcher at I.B.M.
Hard as it is to imagine, another competing program, StoryBook, is capable of “end-to-end narrative prose generation that utilizes narrative planning, sentence planning, a discourse history, lexical choice, revision, a full-scale lexicon and the well-known Fuf/Surge surface realizer.”
I say let’s bring this technology to advertising. With the sad state of creativity on display in the market today, agencies and marketers alike could possibly benefit from such automation. Plus, machines need no daily stroking or kid gloves treatment. Just plug them in and away they go.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.