Advertising’s Version of the New Bond


According to USA Today, Whirlpool is launching a nationwide search for a next generation Maytag repairman.
It could be a professional actor, an ordinary guy next door or even a real-life appliance repairman, the company says. The search will include casting calls for union actors and calls open to the public in Los Angeles, Chicago and New York.
Whirlpool acquired the Maytag brand in 2006.
The Matytag repairman first appeared on American TV screens in 1967 during NBC’s Today.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.