Adland’s Darren Star

A few months ago I heard that Steffan Postaer’s book was being shopped around for a possible film deal. Today Lewis Lazare reports the story may be made-for-TV:
Euro RSCG/Chicago Chief Creative Officer Steffan Postaer’s first published novel, The Last Generation, has reportedly been optioned by the Touchstone & Medavoy producing team as a possible project for NBC. Postaer said NBC execs envision it as a series that could appeal to the same audience as the current hit show “Lost.” A decision could come before Thanksgiving.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.