Add Smoke, And Outdoor Becomes An Event With Viral Legs

To promote the website WhyImAlive.com for Avera Health, BVK placed these smoking billboards in Sioux Falls, SD.
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Due to safety concerns from the local fire department, the outdoor boards are no longer smoking. But traffic to the client’s site is.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.