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Add Smoke, And Outdoor Becomes An Event With Viral Legs

To promote the website WhyImAlive.com for Avera Health, BVK placed these smoking billboards in Sioux Falls, SD.
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Due to safety concerns from the local fire department, the outdoor boards are no longer smoking. But traffic to the client’s site is.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.