Ad Age Cozies Up To A Client

Ad Age has posted their second ‘CMO Connections’ video, a project supported by CBS Radio. In this edition, Point editor, Jennifer Rooney, sits down with Andrea Spiegel, VP-sales and marketing, JetBlue.
There are no real highlights from the spot. I take note of it because two prominent media companies have come together to create a video podcast series dedicated to Chief Marketing Officers. Given how far down the long tail a subject like this is, it’s safe to say video on the net is the latest and greatest thing.
[UPDATE] Kevin Maney of USA Today says, “Web video sites are proliferating like bunnies that broke into a vat of Viagra.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.