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Stan Richards, 88, never intended to retire or resign from the job he loves. Now, amid a firestorm of controversy over comments he made in an internal agency meeting—and the mass exodus of clients that resulted—Richards decided to resign last night from the agency he spent his life building.
Dan Goldgeier and I discuss the debacle on this week’s edition of Ad Chatter.
Motel 6 was a client of 34 years. The Richards Group helped to shape the brand into what it is today.
What Is Brand Voice? This Is Brand Voice…
PREVIOUSLY ON ADPULP: Stan Richards Said Dumb Things, Now His Agency Is Reeling
