In this eighth edition of Ad Chatter from Adpulp.com, Dan Goldgeier and I discuss creativity’s role in the marketing communications mix, plus TV spots from MLB, Cascade (P&G), Care.com, and Mobil 1.
The first topic of discussion is an article called The New Formula Fueling Modern Marketing, written by Christopher Jablonski of Adobe and published by ANA. IN the article Jablonsky proposes a new formula.
In order to break through, connect, and make an impression — particularly in today’s business and media climate — marketers need to blend emotional intelligence (EQ), artificial intelligence (AI), and creativity. The formula puts data and machine intelligence on equal footing with creativity because this triad is the final frontier of marketing innovation.
As you can hear from the chatter, I am not a fan of formulas or contrivances. Creativity is informed by EQ and ushed by AI; thus the equation is off.
If you’d like to revisit the commercials that we discuss during this edition, here they are:
Sorry for the low lighting. I will fix that for the next edition.
Wardrobe by Western Shurtz
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If you’d like us to consider a certain spot or campaign during the next Ad Chatter, please bring it to our attention.
PREVIOUSLY ON ADPULP: Ad Chatter, Edición 7: Longing for Summer and Some Sense of Normal