A Tube Of Its Own

According to USA TODAY, CBS on Thursday unveiled Innertube, a broadband entertainment service that joins a growing list of Web-based venues for original and recycled TV content.
Charter advertisers on Innertube include Chili’s restaurants, Dr Pepper, Pier 1 Imports and Verizon SuperPages, and many have their products integrated into the shows.
In related news, some YouTube users are over it.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.