A Tube Of Its Own

According to USA TODAY, CBS on Thursday unveiled Innertube, a broadband entertainment service that joins a growing list of Web-based venues for original and recycled TV content.
Charter advertisers on Innertube include Chili’s restaurants, Dr Pepper, Pier 1 Imports and Verizon SuperPages, and many have their products integrated into the shows.
In related news, some YouTube users are over it.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.