According to Blog Rank by invesp, AdPulp presently has 6247 RSS subscribers; 109,435 incoming links; and averages 2.9 pages per visit (among other things).
I admit it’s gratifying to see these stats on some level, but I’m not posting them in order to pat Shawn, Dan and myself on the back. I’m posting them so you, or someone you know, will be inspired to work with us in some capacity (as a sponsor, contributor, advertiser or partner).
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Interesting how the numbers mimic the typical brand category. That is, two dominant players. Followed by a handful assuming third through fifth positions. Followed by a bunch of challenger brands. You’re a challenger brand. There are actually a lot of decent books on challenger brands that might inspire you to push things further.
I also wonder what the subscribers really mean, in terms of value. For example, there are only two sites on that list that I regularly visit, but I don’t subscribe to either one. And I’ve never visited the top blog.
I should of added “ombudsman” to the list of how one can work with us. You’re working your way to that elevated status, Mr. Jive.
BTW, being a challenger brand works perfectly well for me. In fact, it’s a bit of a personal theme.
Challenger brands can ultimately do better advertising – and gain a stronger, more fanatical following – than the top players. This is one of the sources I referenced in the first comment:
http://www.eatbigfish.com/