A Parody of An Informercial Can Also Morph Into An Informercial

According to The New York Times, Steve Pacheco, director of advertising at FedEx, believes “lunchtime is the new prime time,” a fact which led him to supply BBDO-made, YouTube-distributed infotainment starring Fred Willard.

The Times says the shipping company needs a successful campaign. Pummeled by the downturn and high fuel prices — not to mention technological advances that allow increasingly complex documents to be transferred electronically — the company lost $876 million in the quarter that ended May 31, compared with a $241 million loss for the quarter a year earlier.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.