Years ago, Wendy’s asked “where’s the beef?” A1, on the other hand, knows where the beef is–it’s under their condiment. Given that the brand is secure in this knowledge it wants to celebrate and is doing so with a contest that will award one winner a year’s worth of Omaha Steaks (nice tie-in).
To enter the user-generated content contest, participants visit SingforYourBeef.com and create their own ode to beef. After all, it’s what’s for dinner.
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