72 and Sunny’s Awesome Day

According to The Wall Street Journal, Canada’s MDC Partners Inc. has agreed to acquire Los Angeles-based creative agency 72 and Sunny.
After six years of being independent, 72 and Sunny agreed to sell so it could expand overseas (it already has an office in Amsterdam) and beef up on digital capabilities. With MDC’s help, “we will be able to grow faster and in a bigger way,” says Matt Jarvis, chief strategy officer at 72 and Sunny.
Here’s a look at some recent work from the shop:

“We are in constant pursuit to find the next Crispin because they have been one of the most successful agencies economically,” says Miles Nadal, MDC’s chief executive officer.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.