40 Years In, This Is Still The Same Wacky SportsCenter

Today, ESPN introduces twelve new commercials from the iconic This is SportsCenter franchise.

This marks the first time ESPN has debuted this many new This is SportsCenter spots at once and the date has significance, as it marks the network’s 40th anniversary. Several spots will debut across TV, digital and social while others will be seen primarily on digital and social channels. ESPN wrote the spots in house and they were produced in concert with Hungry Man productions.

“We’ve been working to develop terrific new SportsCenter scripts for a while now, and when we realized the timing worked out perfectly with our anniversary, we pressed GO!,” said Laura Gentile, SVP of Marketing.

To coincide with the anniversary, ESPN has released a This is SportsCenter quiz on ESPN.com to challenge fans and highlight some favorites from over the years.

Since 1995, This is SportsCenter has given fans and viewers an inside peek at the Bristol campus with a humorous spin on day-to-day life at ESPN. The network has produced more than 400 advertising spots as part of this signature franchise.