New holiday-themed point-of-sale for Caribou Coffee... Agency: Colle+McVoy …
Continue Reading about I Love How In Minnesota, Winter Is The Season To Shine →
By David Burn
New holiday-themed point-of-sale for Caribou Coffee... Agency: Colle+McVoy …
Continue Reading about I Love How In Minnesota, Winter Is The Season To Shine →
By David Burn
Welcome to America Li Ning. Now, where'd you get those shoes? Agency: Zambezi …
By David Burn
When I hear or see the letters LG, I think of cell phones, but LG is also into dust suppression. Agency: Young & Rubicam/NY Production Company: Psyop …
By David Burn
By David Burn
I don't know if Mark Burnett, the King of Reality TV, is a Republican or not, but now that I've watched the first few episodes of his new show, Sarah Palin's Alaska, I am reminded once again how much more skilled politicians on the right are when it comes to creating winning media images. Billed as part travelogue, part documentary series, the show looks like an ad to me. One of the greatest ads in American …
Continue Reading about Eight Weeks Of Palin on TLC: “This Is Flippin’ Fun” →
By David Burn
Brad Stone of BusinessWeek takes note of Amazon Prime, the loyalty program's loyalty program. Amazon Prime may be the most ingenious and effective customer loyalty program in all of e-commerce, if not retail in general. It converts casual shoppers who gorge on the gratification of having purchases reliably appear two days after they order, into Amazon addicts. Analysts describe Prime as one of the main factors …
Continue Reading about At Amazon.com, Customers Can Pay Their Way To The Head Of The Line →
By David Burn
This week GE and The Barbarian Group rolled out the latest episode of its new interactive series, The GE Show. The new edition is focused on the future of flight and how GE Aviation's technologies are paving the way for shorter, more reliable, less stressful trips for travelers. …
By David Burn
Chris Maley is a friend, a former colleague and a fellow copywriter making his own way in the world. He's also a great guy to have beers with or go to a game with because Chris is good company and he's one funny dude. He's got that mischievous Irish gene, as well, which is one more thing we have in common. When he's not crafting marketing messages, Chris is busy hammering away on his new 50,000-word novel, …
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