Scott Karp of Publishing 2.0 has some great advice, as always, for those working to understand the new advertising culturescape. Google turned search advertising into the most profitable media business on the web by following the basic principle that advertising must create value for consumers. Search advertising is so powerful because the ads are relevant and USEFUL. The most successful new advertising models will …
New Year For Another Lame Facebook Story
It seems the bone of contention over Facebook's Beacon application was but the tip of the iceberg. Now Wired is exploring the company's "Social Ad" platform and raising more questions about consent and privacy. Have you used Facebook to give a shout-out to businesses you like? Best make sure your profile picture catches your best side, because you might be an unwitting star in those businesses' next Facebook ad …
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Happy New Year George
The context for this contextual advertising dust up, or why this is here. Hat tip to High Jive. …
All Work and Hopefully Some Play
I'm in Boulder today, so I thought I'd take a drive out Diagonal Highway toward Longmont to see where Crispin Porter & Bogusky has set up shop in a nondescript office park. And look, there are a bunch of cars in the parking lot. On New Year's Day. Which leads me to believe it takes extraordinary drive (and an obsessive nature) to reach the top and stay there. …
