Adpulp
Advertising News and Know-How
By David Burn
USA TODAY: A blossoming trade in Apple iPods and other digital devices pre-loaded with movies, TV shows and thousands of songs is raising alarms and legal questions. For the past couple of years, people have sold their used iPods and other music players filled with music on eBay and other auction sites with little notice. But lately, a new breed of seller has popped up, touting like-new iPods jammed full of content …
Continue Reading about Fully Loaded iPods Loads Of Trouble →
By David Burn
According to Media Daily News, lawyers, ad agency execs and a few creative types gathered for the annual Association of National Advertisers' Advertising Law and Business Affairs Conference in New York yesterday, got an earful from Commercial Alert Executive Director Gary Ruskin. Ruskin, opened his speech by observing that polls show "most Americans really despise what you do." Later, Ruskin said "Americans are …
By David Burn
A Blog Soup: I have heard now from a few very reliable people that Gawker Media, that powerhouse of blogging created by Nick Denton, is getting ready to launch a new site. It will, apparently, be a gossip/news blog focusing on the Silicon Valley tech scene. Allegedly, the man picked to edit the site will be none other than our beloved Nick Douglas of Blogebrity fame. That is all the more poingant as I recall having …
By David Burn
According to Business Week, University of Michigan business professor, C.K. Prahalad, 64, has a knack for being able to change people's perceptions of the world around them. This skill has made Prahalad an incredibly influential corporate strategist. He has built a lucrative consulting career helping such multinationals as Citibank, Philips, and Philip Morris break out of ingrained mind-sets and craft new business …
By David Burn
By David Burn
USA TODAY: Here's a new way to attack spyware: embarrass its purveyors. A free website (StopBadware.org) plans to provide a list of programs that contain spyware and other malicious software. It will also identify companies that develop the programs and distribute them on the Internet. Consumers can then decide if a program is safe to download. "For too long, these companies have been able to hide in the shadows of …
By David Burn
Thanks to Spike Jones at Brains On Fire for pointing us to this Miami Herald article on buzz marketing by Edward Wasserman, professor of journalism ethics at Washington and Lee University. Advocates do rhapsodize about all this with the fervor of real conviction, as the height of authenticity, a way to empower the lowly grassroots of the buying public. It brings a lump to the throat. The website of buzzmarketing.com …
By David Burn
NYT: Corona Extra, the best-selling imported beer in America, is buying big twin signs on 1600 Broadway, the new 27-story building at 48th Street owned by Sherwood Equities. The signs, which are scheduled to go up on Monday, each measure about 92 feet high by 35 feet wide and show open bottles of Corona with limes wedged into the necks. The signs will face south, toward the big Budweiser sign attached to 1 Times …
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