Why Just Check In, When You Can Check In And Win?

My friends at BFG Communications in Hilton Head Island (where I once worked) recently won the Buffalo Wild Wings’ social media marketing account. It didn’t take them long to strike.

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According to today’s New York Times, Buffalo Wild Wings is embarking on a geolocation campaign, called “Home Court Advantage,” in hopes of engaging customers at a deeper level than mere smartphone “check-ins” allow.

The chain, which has 730 locations around the country, is known for its wing-eating contests and trivia challenges. Beginning this month, it is working with Scvngr, a location-based social media network, to introduce contests and rewards for its customers.

By adding gaming and retail promotions to the mix, Scvngr is offering a more relevant mobile app to consumers and marketers alike, one that happens to fit the Buffalo Wild Wings brand to a T.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.