Who Needs A Catchy Tagline When You Have A Compelling Value Proposition?

Off_SoHo_Suites_Awning.jpg
Mark Babej likes Off Soho Suites’ approach to attracting customers.

What really caught my eye was the idea of putting the hotel’s positioning right on the awning. Mystique: null, and some word-smithing might be in order, too. But while other hotels (even of the budget persuasion) try to outdo each other with cliché promises of charm and romance, the Off SoHo Suites focuses on a relevant and compelling value proposition. This approach to messaging stands out from category clutter. I’d even argue it’s creative – though certainly not by conventional standards of creativity.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://www.thespunker.com Ben Popken

    Another vector in Babej’s anti-”creativity” crusade.