Time To Stand Up And Be Counted In 2010

Über Content director Jason Kohn is traveling across America shooting real people and their stories for Draftfcb New York’s campaign for the U.S. Census Bureau. In this piece, Kohn meets five generations of the Grand Ronde Tribe.

I think this is strong content for the U.S. Census Bureau brand. Draftfcb is answering the key question for the census–why should one take the time to fill it out? Not everyone’s answer will be as dramatic as the ladies of the Grand Ronde Tribe, but that’s okay.