The Way To Kill Off Your Brand

1) Sell counterfeit merchandise and threaten customers.
2) Get pissy with a TV investigative reporter.
3) Call back reporter, tell reporter you’ve changed and “witnessed the power of God,” and are willing to talk on camera.
4) Punch, spit, curse, and throw snowballs at the reporter when he returns, all the while being filmed on camera.
5) Barricade yourself in your store, even when the cops show up.
6) Have Anderson Cooper show the whole thing on CNN, after which it shows up on YouTube.
Good lord. Mike Wallace has been doing this sort of thing for 30 years. When will sleazy businesspeople learn??

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. This man just may be doing reverse psychology advertising. Or not.

  2. Some brands are enduring. As they say, crazy is forever.