The Way To Kill Off Your Brand


1) Sell counterfeit merchandise and threaten customers.
2) Get pissy with a TV investigative reporter.
3) Call back reporter, tell reporter you’ve changed and “witnessed the power of God,” and are willing to talk on camera.
4) Punch, spit, curse, and throw snowballs at the reporter when he returns, all the while being filmed on camera.
5) Barricade yourself in your store, even when the cops show up.
6) Have Anderson Cooper show the whole thing on CNN, after which it shows up on YouTube.
Good lord. Mike Wallace has been doing this sort of thing for 30 years. When will sleazy businesspeople learn??

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.