The Dude Abides

NYT: In 2002, Blake Krikorian and his brother Jason were beside themselves. Their beloved San Francisco Giants were in a pennant race, yet Blake and Jason, two Silicon Valley engineers, were traveling so much that they missed many of the games on television.
Desperate, they signed up for a service that offered live audio and video of the games over the Internet, only to find that subscribers from San Francisco could not watch Giants games because of blackout restrictions.
The idea for Slingbox was born. The Krikorians decided to find a way to let cable and satellite television customers watch what was on their home televisions while they were on the road. After several years developing the product, their company, Sling Media, released its first boxes in July.
Just as TiVo and other digital video recorders ushered in the concept of “time shifting” a few years ago, the Slingbox promises to make “place shifting” a reality for households. By letting consumers connect with their cable or satellite hookups when they travel, Slingbox has the potential to splinter further the way television is watched.
For instance, even people living far from their hometowns could get a Slingbox, allowing them to watch their local television in another city or even country. Sling Media does not endorse this use of its device for fear of antagonizing cable and satellite companies, which may see it as illicit sharing.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.